Influencer With A Cause: Brittany Bloomer

Influencer With A Cause: Brittany Bloomer

Influencer With A Cause: Brittany Bloomer

 Image photographed by Wentworth Courier

Image photographed by Wentworth Courier

1. Name?
Brittany Bloomer

2. Where do you live?
Sydney, Australia

3. Tell us about ‘Pound Paws’.  
Pound Paws is an Australian based charity which is focused on rehoming pets in Australian pounds & rescue centres by providing an online modern approach.

 Image photographed by iPhone team

Image photographed by iPhone team

 Image photographed by Channel 9

Image photographed by Channel 9

4. Which year was it founded and what inspired you?
Pound Paws was officially registered as a charity in 2015.

5. What is your mission behind Pound Paws?
To use modern technology and social media to help rehome abandoned pets in Australia.
The vision is to increase the number of pets being rehomed from animal pounds and rescues, and eliminate the need for animals to be euthanized.
Values:
• Education – To increase the awareness of the Australian public of the importance of adopting instead of shopping.
• Collaboration – To provide a better link between potential pet owners and animals in pounds and rescues.
• Compassion – To promote and share a compassion for animals.
• Innovation – To be at the forefront of new and modern approaches to raise awareness of rescue pets.
• Belonging – To create a community that cares for animals.

 Image photographed by Yeevolution Pictures

Image photographed by Yeevolution Pictures

6. Please tell us about ‘Petflair’ Campaign?
Petflair was a Kickstarter campaign which launched with a target to raise $15k in a period of one month.  We launched this campaign as a way to raise awareness about the importance of pet adoption as well as celebrate the wonderful companionship with our pets.  In a matter of four days, we had reached our target of $15k and the campaign had gone viral online, reaching media outlets like; Mashable, USA Today to name a few. We raised a total of $108k, with 25% of profits getting donated to Pound Paws.

 Image photographed by Anders Larsen

Image photographed by Anders Larsen

7. How many campaigns do you run for animals?
Pound Paws hosts many online campaigns as a way to help raise awareness about pet adoption. A recent campaign which we helped source rescue groups for, was the Airbnb Social Impact Experience Campaign, where rescue groups had the opportunity to host their own experience at their shelter, for the public to participate in. 100% of funds was donated directly to the shelter. You can see an example of one particular Social Impact, hosting by Australian Working Dog Rescue here.

8. Being an animal advocate, what do you have to say about animal rights?
All animals have the ability to suffer in the same way and to the same degree that humans do. Anyone that denies this, is just refusing to address it. We need to speak out for those who can’t. Animals can teach us so much, their ability to love unconditionally and always be loyal, is something I think we can all agree, that humans suffer at.

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9. What habits or measures can be taken by people to save animals? 
Always choose to adopt instead of shop when it comes to getting your next pet!  Also, never underestimate the power of sharing / tagging friends in images of pets available for adoption – majority of our rehome cases happen on social media! 

10. Why do people shop instead of adopting animals?
I think people believe it is easier to just go directly to a Breeder or search for ‘French Bulldog’ on Gumtree.  That is why I launched Pound Paws as it fast tracks the process of finding your pet, by allowing you to search for particular fields like; age, size, breed, location and lifestyle match on our online search engine.

 Image photographed by Anders Larsen

Image photographed by Anders Larsen

11. Do you have tie-up with any Animal Welfare Association?
We work closely with lots of different rescue groups and shelters around Australia, by sharing their pets available for adoption via our website or social media channels + host a variety of different events for them to assist with adoption & promotion.

 Image photographed by Attila Photography

Image photographed by Attila Photography

12. Any message you would like to convey to your readers?
If you are looking for a pet, please choose to adopt instead of shop by heading to www.poundpaws.com.auJ

Website:https://www.brittanybloomer.com
Email: info@brittanybloomer.com
Youtube: Brittany Bloomer
Facebook: https://www.facebook.com/poundpaws/
LinkedIn: https://www.linkedin.com/company/pound-paws

 Image photographed by Attila Photography

Image photographed by Attila Photography

Interview by Alison Hernon, Fashion Director, Jejune Magazine

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