What’s Hot This Summer? Trends to Watch and Products to Snag
Summer 2025 is turning up the heat with beauty trends that are as kind to the planet as they are to your skin. This season, vegan beauty is stealing the spotlight, think luminous skin, hydrating textures, and bold, buildable colors—all cruelty-free and totally on-trend. Whether you're lounging poolside or at the beach, these vegan must-haves will keep you glowing all summer long.
Skin Focused Makeup
More people are letting their skin speak for itself, embracing “no-foundation” makeup looks, or going bare-faced. Recent generations have also become increasingly concerned with the ingredients in the products they use, seeking products that contain clean ingredients, are cruelty-free, and are vegan. Makeup containing skin care ingredients has also gained popularity, meaning that these products are giving back to your skin over time.
Products To Get This Look:
Urban Decay Cosmetics Hydromaniac Hydrating Dewy Foundation, $35
14 shades, clean ingredients, cruelty-free, vegan
Infused with kombucha filtrate and marula oil for a glowy complexion, this moisturizing, long-lasting medium coverage foundation provides a natural-looking finish.
Bare Minerals Mineral Veil Talc-Free Setting Powder, $35
3 different finishes, clean ingredients, cruelty-free, vegan
Extend makeup wear, absorb oil, and blur the appearance of fine lines and pores, giving an airbrushed finish.
Other Products:
Tarte Powerflex Concealer, $28, 32 shades, vegan, cruelty-free
ILIA Limitless Lash Mascara, $29, 2 shades, clean ingredients, cruelty-free
REM Beauty Essential Drip Glossy Balm, $19, 9 shades, clean ingredients, cruelty-free, vegan
ULTA Beauty Collection Juice Infused Lip Oil, $10, 8 shades, clean ingredients, cruelty-free
Multi-Purpose Products
With prices rising, makeup wearers are now seeking a product that can do more than just one thing. This also aligns with the trend of “shopping your stash,” where you don’t buy new things; instead, you utilize products you may have forgotten about or repurpose them for a different purpose, such as using lipstick as blush, lip liner, or eyeshadow.
Products To Get This Look:
MILK MAKEUP Cooling Water Jelly Tint Lip + Cheek Blush Stain, $24
6 colors, clean ingredients, cruelty-free, vegan, 10x award-winning
Long-lasting blush and lip stain with a bouncy texture for sheer, buildable color
7 shades, clean ingredients, cruelty-free, vegan
This peel-off long-wear lip liner, infused with hyaluronic acid and vitamin E for conditioning benefits, keeps lips in line all day and night.
More Products:
Essence What a Tint! Lip and Cheek Tint, $4.99, clean ingredients, cruelty-free, vegan
RMS Beauty Lip2Cheek, $40, 7 shades, clean ingredients, organic
MILK MAKEUP Lip and Cheek Cream Blush Stick, $24, 12 shades, clean ingredients, cruelty-free, vegan
Skincare For Your Body
With Gen Z’s desire to slow the aging process, the body is the next step toward this goal. Why only care what your face looks like and not take any measures to do the same to your body?
Products To Get This Look:
First Aid Beauty KP Bump Body Scrub With 10% AHA, $30
3 scents, clean ingredients, cruelty-free, vegan, sustainable packaging
Erase dry, rough bumps associated with KP and strawberry skin to reveal healthier skin.
Clean ingredients, cruelty-free, vegan, sustainable packaging
A clinically proven lightweight body serum that instantly boosts skin’s hydration by 161% and improves your natural moisture barrier for visibly healthy, smooth skin.
Other Products:
Naturium The Glow Getter Multi-oil Hydrating Body Wash, $15.99, clean ingredients, cruelty-free, vegan
OSEA Undaria Algae Body Butter, $54, clean ingredients, cruelty-free, vegan, sustainable packaging
Naturium The Glow Getter Body Oil, $23.99, clean ingredients, cruelty-free, vegan
Bronzy Glow for Face and Body
This has been a trend for some time. However, in recent times, bronzing products have stepped up their game by incorporating SPF into the equation. More colors for different skin tones are also a new concept for face bronzing products, as opposed to the traditional one-color option, which was typically an orange-brown shade. The appeal of this trend is for beach or pool days or no-makeup days; using a bronzing product will even out your skin tone.
Products To Get This Look:
Supergoop! Glow Screen SPF 40, $38
4 Shades, clean ingredients, cruelty-free, vegan
A glowy tinted sunscreen that hydrates skin and primes for makeup with a radiant finish and broad spectrum SPF protection
3 Shades, clean ingredients, cruelty-free, vegan
An antioxidant-rich tinted serum that allows you to customize a sunkissed glow by mixing it with your favorite moisturizer or oil, while moisturizing and nourishing your skin.
Other Products:
Physician’s Formula Butter Glow Bronzing Serum, $16.99, clean ingredients, cruelty-free, vegan
Billie Glow Body Lotion, $10, 4 scents, clean ingredients, cruelty-free, vegan
Vacation Shimmer oil SPF 30, $38, clean ingredients, cruelty-free, vegan, sustainable packaging
Sol de Janerio Glowmotions Glow oil, $36, 3 colors, clean ingredients, cruelty-free, vegan, sustainable packaging
Hempz Glow Getter Herbal Body Moisturizer, $24.99, clean ingredients, cruelty-free, vegan, sustainable packaging
Summer Proof Makeup
There’s nothing worse (in my opinion) than doing your makeup perfectly in the morning only to have it melt off and become patchy halfway through the day. These products help you achieve an all-day wear look without appearing too matte or powdery. Long-lasting makeup no longer has to look dry. It can now look glowy, too.
Products To Get This Look:
Urban Decay Cosmetics All Nighter Face Makeup Primer, $39
Clean ingredients, cruelty-free, vegan
A smoothing and hydrating face primer for long-lasting foundation and face makeup.
NYX Professional Makeup The Face Glue Gripping Setting Spray, $10
Cruelty-free, vegan
Lock in makeup for 24 hours—a waterproof, transfer- and fade-resistant color booster setting spray with a non-sticky finish.
More Products:
Tarte Tartelette Tubing Mascara, $28, 2 colors, clean ingredients, cruelty-free, vegan
MILK MAKEUP Hydro Grip 12-Hour Hydrating Gel Skin Tint, $36, 15 shades, clean ingredients, cruelty-free, vegan
Anastasia Beverly Hills Brow Freeze Gel, $26, cruelty-free
Beach Day Essentials
A perfect beach day starts with the right essentials: a wide-brimmed hat, polarized sunglasses, a comfy towel, and plenty of water to stay hydrated. But the most essential item? Sunscreen.
Products To Get This Look:
Naked Sundays Collagen Glow 100% Mineral Sunscreen, perfecting Priming Lotion SPF 50+, $25
Clean Ingredients, cruelty-free, vegan
A high-performance sunscreen that contains active ingredient filters. A unique 4-in-1 formula that acts as your primer, moisturizer, SPF, and collagen supporter all in one.
Kopari Beauty Sunglaze Sheer Body Mist Sunscreen SPF 50, $39
2 colors, clean ingredients, cruelty-free, vegan, sustainable packaging
Fast-drying, non-aerosol mist offers organic, broad-spectrum sun protection with a glowy finish. Infused with hyaluronic acid, vitamins C and E, it helps soften the skin, delivering a glowy protection with a juicy guava scent.
Other Products:
Sol de Janerio Radiance SPF 50 Body Spray, $32, clean ingredients, cruelty-free, vegan, sustainable packaging
COOLA Classic Body Organic Sunscreen Spray SPF 50, $28, 2 scents, clean ingredients, cruelty-free, vegan, sustainable packaging
Vacation Classic Spray SPF 50 Sunscreen, $19, clean ingredients, cruelty-free, vegan, sustainable packaging
Live Tinted Hueguard 3-in-1 Mineral Sunscreen, Moisturizer, Primer SPF 30, $34, 2 sizes, clean ingredients, cruelty-free, vegan
Summer’s calling, and so are these beauty must-haves. Try the trends, update your routine, and step into the season glowing.
