Rethinking Black Friday: Turning a Consumer Holiday into a Conscious On

Black Friday has become the unofficial holiday of bargain hunting—an adrenaline-powered rush of deals, doorbusters, and overflowing shopping carts. But as the day grows bigger each year, so does its environmental footprint. From fast-fashion hauls to mountains of packaging waste, the frenzy often overshadows the real cost of our consumption. Yet Black Friday doesn’t have to conflict with conscious living. With a bit of intention, savvy planning, and a shift in mindset, it can actually be an opportunity to shop smarter, support greener businesses, and reduce waste. Here’s how to approach Black Friday sustainably—without sacrificing the thrill of a good deal.

Articles, SWAC: Fashion, zIssue 57.6Kylie MurphyNovember 26, 2025Sustainable Fashion, sustainablepackaging, sustainable, shopping, Black Friday Done Right, black friday deals, dealsComment

Black Friday Done Right

November is National Native American Heritage Month! Throughout the month of November, the diverse cultures, histories, and traditions of Native Americans are celebrated. Today is Native American Heritage Day, which falls on the same day as Black Friday. Sadly, the celebration of Native American heritage is overshadowed by the sales and shopping opportunities of Black Friday. This holiday season, it is important to be less focused on navigating Black Friday and more each other. However, if we are going to shop on this notoriously indulgent day, it is crucial to keep in mind that it is Native American Heritage Day and give back to Indigenous people of this country. In this feature, we have compiled a list of eleven incredible sustainable Native American and Canadian designers and brands that should be on everyone’s radar!

Editor's Pick, SWAC: Fashion, SWAC: Beauty, zIssue 38, Most PopularSophie LaSalaNovember 26, 2021Native American Heritage, Native American Heritage Month, Native American Heritage Day, Native American Brands, Native American Designers, Black Friday Done Right, Give Back, Sustainable FashionComment