Snow-Kissed Style: The Beauty Trends Taking Over Winter
As winter sets in, beauty shifts toward richer textures, softer light, and a more thoughtful approach to makeup. The season invites looks that feel intentional yet expressive, balancing warmth with a sense of atmosphere and mood. From luminous finishes that catch the light to deeper tones and gently diffused color, winter beauty this year explores contrast—between glow and depth, softness and drama. Together, these styles reflect a season that favors creativity, subtle romance, and a touch of bold elegance.
Frosted Disco Glam
The perfect cold night or party look for the season. While makeup like Zara Larsson is trending, fun, colorful makeup is making a comeback. Frosty colors are the perfect, more subtle version. High-gloss lips, skin with a radiant, shimmery look, and eyes highlighted with glitter in silver, gold, and bronze tones.
The Must-Have Product:
Kulfi’s Zari eyes long-lasting crease-proof cream eyeshadow
This cream eyeshadow isn’t like others; it’s highly pigmented and long-lasting. Its formula offers nourishing, soothing, and moisturizing benefits while remaining clean and cruelty-free.
Others to shop
Caliray Big Swell Hydrating Lip Plumper Gloss, Shade glassy magic, iridescent glossy shine finish, vegan, cruelty-free, clean, and a planet-aware brand.
Fenty Beauty Gloss Bomb Shimmer Stix, Shades: how many carats and icy amethyst, irresistible shimmer, glossy shine, locks in moisture, non-sticky feel, packed with shimmer, loaded with skincare ingredients, cruelty-free.
Colourpop Glitterally obsessed body glitter gel, shade disco lady, intense sparkle, blend of multidimensional and multicolored glitters, easy to use, mess-free formula, no need for glitter glue, and cruelty-free.
Half Magic Glitter Puck, Pressed glitter, three shades, for eyes, face, and body, the grown-up glitter, high-impact glitter, zero mess application, long-wearing, fall-out and crease proof, maximum sparkle in seconds, ultra smooth, non-gritty formula, cruelty-free, vegan, and features sustainable packaging.
Candlelit Romance
Centered on glowing skin with a soft satin finish, flushed cheeks, and rich colored lips. The look feels warm, intimate, and effortlessly elegant. Reminiscent of a natural glow lit by flickering candlelight. The perfect look for a casual day or a date night.
The Must-Have Product:
Rare Beauty Positive Light Silky Touch Highlighter
Coming in six shades, perfect for all skin tones, this innovative powder highlighter gives the skin an instant glass-like sheen. A Allure 2025 best of beauty award winner, thanks to the easy, natural-looking glow that lasts with this one-of-a-kind powder highlighter. Rare Beauty and its products are vegan, long-wearing, a community favorite, and made without parabens.
Others to Shop
Glow Recipe Watermelon Glow Niacinamide Dewy Flush Blush, A plumping tinted cheek serum, clean beauty verified, and a planet-aware brand.
Kosas Glow IV, a vitamin-infused skin enhancer, has five shades, no mineral oils or silicones, is noncomedogenic and hypoallergenic, and is clean.
Morphe Cloudlight Veil Powder, finishing powder, available in four shades, soft blur, diffused glow effect, light reflecting technology, infused with skincare ingredients, natural radiant finish, sheer, weightless, multi-tone, optically fades fine lines, wrinkles, and pores, clean ingredients, cruelty-free, vegan.
Toasty Makeup
Toasty makeup is that just-left-the-golden-hour glow. Bronzy skin that looks sun-kissed, a 90s brown lip that feels cool and confident, and warm blush like you’ve been laughing all night. It’s cozy, spicy, and effortlessly nostalgic, serving warm vibes with a hint of attitude.
The Must-Have Product:
This liquid bronzer is a sheer formula that’s buildable, blendable, and blurring for a seamless flush of bronzed color, and it provides a never-streaky, cakey, or orange bronze. If you’re looking for a subtly defined bronze with a dewy soft focus finish, this is the liquid bronzer for you. The doe foot applicator is designed for the most foolproof, targeted application for an all-over bronze or a softly sculpted look. This product is vegan, gluten-free, cruelty-free, fragrance-free, silicone-free, clean, a planet-aware brand, and features recyclable packaging.
Others to Shop
Ilia Eye Stylus, seamless blending eyeshadow stick, waterproof, crease resistant, safe for sensitive eyes, reduces fine lines, vegan, cruelty free, clean, and an Allure 2025 best of beauty award winner.
Bare Minerals Blonzer combines the flush of blush with the sun-kissed glow of a bronzer. Blends seamlessly, smooths over imperfections, has a naturally luminous finish, is clean, cruelty-free, vegan, has sustainable packaging, and is talc-free.
Morphe Cheek thrills multi-finish blush trio, shade after party, a soft nude rose, three textures, satin cream, luminous balm, velvet powder, monochromatic tones, multi-tasking, multi-finish, buildable, blendable, layer flawlessly, no fragrance, talc-free, clean ingredients, and cruelty-free.
Vampy Glam
Vampy makeup leans into grunge and goth energy with a dark, moody edge. Think deep burgundy, wine, and plum tones that create intensity and drama, with bold lips that act as a striking alternative to classic red. It’s mysterious, rebellious, and unapologetically powerful.
The Must-Have Product:
The shade L’avenue, a berry brown, is the perfect shade and formula to really embody vampy glam. This is a non-drying formula for a buildable color that feels like nothing on the lips. This formula is cruelty-free, clean, vegan, and hydrating.
Others to Shop
LYS Beauty Higher Standard Satin matter cream blush, shade empower, a deep berry plum, buildable formula, fragrance-free, vegan, black owned business, gluten-free, cruelty-free, and features recyclable packaging.
Makeup by Mario Soft Pop plumping cream blush veil, shade berry punch, a soft plum, sheer formula, hydrating, luminous finish, paraben-free, formaldehyde-free, phthalates-free, sulfate-free, no synthetic fragrance, noncomedogenic, vegan, and cruelty-free.
Clinique Pop Plush Creamy Lip Gloss, color black honey pop, ultra-cushiony, super-juicy gloss, all-day hydration, high-shine pop of color, blend of skincare ingredients to condition lips, allergy-tested, fragrance-free, sustainably packaged, and cruelty-free.
Hazy Cheeks
Hazy cheeks create a quietly polished flush that feels light and understated. The color is diffused and seamless, with no harsh edges—just a gentle wash that mimics a natural hint of warmth. Using powder blushes and powder-to-cream textures, the finish stays soft matte and smooth, giving the skin a calm, velvety look rather than a bold pop of color.
The Must-Have Product:
Rare Beauty Soft Pinch matte bouncy blush
Coming in seven shades, this blush has a putty-like texture that blends like cream and blurs like powder—giving the cheeks an airy, cloud-like flush with a smooth, weightless matte finish. This formula won’t settle, emphasize texture, or dry out your skin. A water, sweat, humidity, and transfer-resistant formula that gives the dreamiest flush of color. Rare Beauty products are paraben, mineral oil, and sulfate-free. As well as being vegan and cruelty-free.
Others to Shop
Ilia Soft focus Blurring Blush, talc-free, eight shades, noncomedogenic, visibly blurs pores and texture, buildable, featherweight color that lasts up to 12 hours, cruelty-free, and clean.
Too Faced Cloud Crush blurring powder blush, buildable, seamless, natural blurring effect, 95% naturally derived ingredients, paraben-free, vegan, and cruelty-free formula.
Danessa Myricks Beauty Yummy Skin Blurring Balm Powder Flushed, available in 11 colors, formulated with Upsalite technology for unrivaled blurring and oil control, smoothing effect, perfect flush of color on lips or cheeks, matte finish, skincare infused for hydration and diminishing the signs of aging, Allure best of beauty award winner, vegan, gluten free, cruelty free, recyclable packaging, and no synthetic fragrances.
Glossier Cloud Paint Plush Blush, 10 shades, innovative blush formula, one-of-a-kind pillowy-soft texture, long-wearing, buildable, soft matte finish, blurs the look of pores, healthy flush of color, weightless, locks in moisture, soft-focus effect, vegan, and cruelty-free.
