Spicing Up Style: Must-Know Hispanic Brands Killing the Game
Hispanic Heritage Month is a celebration of culture, community, and the remarkable contributions of Hispanic and Latino Americans. What better way to honor it than by spotlighting some amazing small businesses that bring flavor, creativity, and heart to everything they do? From bold ideas to beloved family traditions, these entrepreneurs are making big waves — and we’re here for it!
All Things Beauty
MAKEUP
Founded by Latina influencer Christen Dominique. She founded Dominique Cosmetics to curate products that break the norms of today’s vanity and shine a light on anyone who uses their products. As a company, they’re on a mission to create meaningful makeup that empowers you in your daily life, both inside and out.
Product: Transition Palette, $48
Description: A versatile, multi-use palette with a range of warm to cool neutral matte shades. With this palette, you can define, contour, brighten, and highlight your features, play up your eyes, or enhance your brows. Create the perfect daytime no-makeup makeup look or a full-on sultry, smoky glam look. The formulation ensures a blendable, long-wearing pigment, with large pan sizes that can fit a complexion brush. Dominique Cosmetics products are cruelty-free, fragrance-free, and BSE-free.
Other products to check out:
Smooth and Blur Setting Powder
Wide Awake Full Cover Concealer
A woman-owned and operated makeup company created by celebrity makeup artist Megan Martinez in Corpus Christi, Texas. As a company, Chaos Makeup strives to develop innovative, multi-use makeup products. Every product is handcrafted and hand-packaged, with a great deal of love put into every creation. A percentage of purchases is allocated towards funding local animal rescues, international animal rescue efforts, and humanitarian initiatives.
Product: Pressed Pastel Chromes, $27
Description: An all-natural, 100% pigment, glitter-free, cruelty-free, vegan-friendly product that can be worn safely on the eyes, lips, face, and body. Coming in 15 stunning shades, a few of my favorites include Pixie Dust, Moonbeam, Ballerina, and Daydream.
Other products to check out:
Kaleidoscope Rainbow Highlighter
SKINCARE
Dedicated to creating advanced skin care solutions with exceptional quality and value. Carefully designed and crafted to promote vibrant, healthy skin. Co-founder and CEO, Veronica Pedersen, was inspired by her mother’s work in the beauty industry and her own journey as a first-generation immigrant to create affordable, high-quality skincare. Focusing on high concentrations of clinically studied, active ingredients, Timeless Skincare serums and specialty products boost skin health, reverse the signs of aging, and prevent future damage. These clean, simple formulas can be used alone or incorporated into any skincare routine for added benefits. Timeless Skincare products are paraben- and sulfate-free, dye- and artificial fragrance-free, cruelty-free, and contain more actives and fewer chemicals.
Product: Vitamin B5 Serum, $24
Description: Timeless Skincare’s Vitamin B5 Serum stimulates the skin’s natural healing process. Helping to restore the skin’s natural moisture barrier, calm breakouts, soothe redness, and help minimize scarring. Key ingredients include hyaluronic acid, which is designed to boost the skin's hydration levels. Vitamin B5 helps heal, firm, and renew the skin by regulating the skin’s natural oils, resulting in balanced skin.
Other products to check out:
20% Vitamin C+E Ferulic Acid Serum
Hyaluronic Acid 100% Pure Serum
Daybird was created because of the desire to dissociate from traditional standards of what beauty and perfection mean. As a company, they believe that self-care shouldn’t be stressful, and neither should your daily routine. Founded by Whitney McElwain, a first-generation Latina, the brand is devoted to fostering a more natural and ownership-driven relationship with beauty.
Product: 4 in 1 Serum Skin Tint
Description: This 4-in-1 serum is your vegan serum, moisturizer, sheer tint, and SPF 50 all in one. Coming in three flexible, tinted shades formulated with clinically proven, dermatologist-approved skincare actives that actually work with every wear. Daybird products are certified cruelty-free by the Leaping Bunny, clean, non-comedogenic, fragrance-free, and paraben-free.
Other products to check out:
Currently, Daybird is only offering its 4-in-1 Serum Skin Tint.
HAIRCARE
100% Mexican-owned hair care brand that gives customers natural ingredients for natural hair care. Marama Hair Care fosters a culture that enables more people to care for their bodies and the environment through harmony with nature. Marama Hair Care offers effective formulas that are paraben-free, GMO-free, and cruelty-free. Also made with natural ingredients that help soothe, repair, cleanse, and rebuild the skin. These natural ingredients are scientifically backed and designed to restore hair health from the root. Ingredients are inspired by the purity of natural ingredients and the science that enhances their benefits. Marama Hair Care is creating formulas that respect both your skin and the planet. Marama Hair Care products are also dermatologist-tested and recommended by specialists; your hair and skin are in good hands.
Product: Revival Hair Reconstructor, $12
Description: Formulated for all hair types, you can show off the length you want, without waiting years. This product is a scalp tonic that stimulates growth, moisturizes the scalp, prevents hair loss, and strengthens hair fibers from the roots, featuring a blend of botanical and functional active ingredients designed to revitalize the scalp and promote hair regeneration.
Other Products to Check Out:
Founded by Carolina Contreras, born in the Dominican Republic and raised in the USA. She is seen as a trailblazer, continuing to challenge beauty standards, elevating the conversation at the intersection of hair and social impact. As a company, Miss Rizos wants to celebrate, educate, and empower women to love themselves just as they are. Miss Rizos is a company founded and staffed entirely by talented Latinx people. Salon formulated, community cultivated, natural texture celebrated, and free of sulfates and parabens.
Product: Knot so Typical Leave-in
Description: Formulated with Sapote oil, Dominicans have been using it as a beauty secret for centuries to add nutrition, shine, and stimulate hair growth. Slippery Elm helps strengthen and promote hair softness and shine. These formulas were cultivated over the years alongside their community. The ingredients found in their products are unique to their Afro-Caribbean heritage. Made to hydrate and strengthen, a simplified approach to daily styling maintenance. A whole lot of love is poured into every ounce.
All Things Style & Fashion
JEWELRY
Founded by Dina Bazan, Lorenza Jewelry offers a wide range of Mexican jewelry pieces. As a brand, they provide a fashionable approach that inspires customers to wear and style each piece in their own unique way. Their mission is to provide quality jewelry at a fair price, empower your personality, and design collections that anyone can identify with. Lorenza Jewelry sources conflict-free gems, uses eco-friendly production methods, supports local artisans, and blends ethical practices with traditional craftsmanship and modern design.
Product: Plain Italian Bracelet, $11
Description: Made from stainless steel, this hypoallergenic, water-resistant bracelet is ideal for everyday use, making it perfect for anyone. You can add or remove links according to your size. They also offer charms for $3 each. The charms can range from initials, astrological signs, numbers, characters, flags, and sayings as a design. The bracelets themselves come in a variety of colors, including gold, pink, red, rose gold, lavender, silver, blue, and black.
Sarah O Jewelry is a women and Latina-owned business. Every piece of jewelry is created with intention, making it the perfect jewelry to mark moments of love, celebration, and every happy memory in between. They offer the largest selection of gemstones in Colorado, and each one is hand-picked by Sarah herself. Sarah’s journey with jewelry began with her mother’s own boutique in Albuquerque. She then started designing and making jewelry in her dorm room. Sarah O Jewelry products are ethically sourced, environmentally responsible, and sustainability-focused.
Product: Organic Hexagon Moonstone Ring, $390
Description: This ring features an organic hexagon moonstone, set in a hexagon-shaped bezel, with a hammered texture band.
LOUNGEWEAR
As a company, Eberjey believes in the beauty of being yourself and creating a space where you can truly be yourself. Founder Mariela Rovito, born in Buenos Aires, Argentina, understood the visceral desire for beautiful, functional pieces that supported sleep and individual style. Eberjey is a revelation and a relief in the loungewear industry, finally making sleepwear sensual and comfortable. Eberjey composts and repurposes its materials. Their TENCEL materials are responsibly sourced, processed, and naturally sustainable wood pulp. Their materials are manufactured with the lowest possible environmental impact.
Product: Gisele TENCEL Modal Slouchy PJ set, $148
Description: Coming in eight colors and sizes XS to XL, this PJ set delivers the merging of a classic men’s PJ silhouette with sustainable TENCEL modal fibers. The luxurious, temperature-regulating knit fabric drapes and falls in all the right ways, enveloping the body in comfort. The fabric of this set is gentle on the skin and not only feels beautiful, but it’s also easy to care for. The slouchy styling of this set comes with adjustable ties for a custom fit.
Other Products to Check Out:
Onset is a fitness and apparel brand founded by Latina influencer Les Do Makeup. The brand is on a mission to inspire women to embrace all their forms, from the gym goer to the student, to the hardworking mom. They also offer a loyalty program called Onset VIP, which is popular among customers, providing various ways to earn points.
Product: EMBODY Cropped Long Sleeve, $43
Description: The EMBODY Cropped Long Sleeve is sleek, sculpted, and undeniably chic. Designed to turn heads, with a deep square neckline that frames your silhouette, and a cropped length for a bold, flattering fit. The cropped long sleeve is double-layered for added support and comfort. This shirt moves with you, keeping you confident. This is the perfect new addition to your wardrobe.
Other Products to Check Out:
Signature High-waisted Leggings
TIMELESS ESSENTIALS
Founder and CEO, Karla Gallardo, was born and raised in Ecuador. Her background has been a significant inspiration for the company’s focus on quality and intentional consumption. When growing up in Ecuador, Karla learned to value quality and care for possessions, which inspired her vision for the brand. Cuyana offers beautifully designed pieces that simplify your life. They’re on a mission to provide you with a simpler, better lifestyle. Crafting timeless pieces that bring elegance and organization to your everyday routine. Their collection of clothing gives you more time to focus on what you love. Thoughtfully designed and crafted from the highest quality materials to last for years to come, Cuyana also produces its pieces responsibly. Cuyana pieces are made from 100% sustainably certified materials. They also sell through 90% of the products they make; the industry average is just 60-70%. Their suppliers are also committed to a high degree of ethical conduct and environmental responsibility.
Product: Ponte Asymmetrical Top, $198
Description: The Ponte Top is an elevated design with asymmetrical features for an effortlessly put-together look. Also featuring a relaxed draped overlay and a fitted underlay. The Ponte Asymmetrical Top is also made from recycled materials.
Other Products to Check Out:
Founder Clare Vivier always had a question in the back of her mind: What do stylish working women want? She built a brand dedicated to chic, functional, and fun products made by a group of kind, diligent colleagues, and along the way, lending support to the causes they believe in. Clare V products combine laid-back California style with Parisian polish. All of their products are thoughtfully designed and crafted to bring joy.
Product: Le Vest, $145
Description: This cap sleeve vest is perfect to wear by itself in warmer weather or layered over a long sleeve when it’s cooler. The added studs on the shoulder give the ideal splash of sophistication. Made of 100% cotton and produced in Portugal.
Other Products to Check Out:
Designers to Watch
Born and raised in Mexico in the city of Culiacán, Sinaloa. Nadia’s mother often designed and sewed the clothes for her and her siblings. Her mother's teaching at the age of six sparked her interest in fashion.
Today, Nadia serves as the founder and CEO of Nadia Manjarrez Bridal. The Mexican-based bridal atelier offers versatile, modular, and customizable gowns that will seamlessly transition the bride from ceremony to reception. Seeking to empower women in her community, Nadia exclusively employs Mexican female heads of households to make each one of her designs.
Nadia launched her collection four years ago and has since grown the brand from her studio in Culiacan, Mexico, to being carried in over a dozen bridal boutiques across the US and internationally. Her designs have been worn on the red carpet by celebrities, including Kit Hoover at the Oscars. She is now celebrating the opening of her new and larger NYC bridal showroom, and will debut her latest bridal collection at the NY Bridal Market next month.
Melisa Faussone and Mathieu Lentini:
Melisa and Mathieu founded Calomel in 2018. Offering high-quality basics ranging from tees to bloomers. All of their products are locally produced, ethically made, and sourced in Argentina.
Calomel was initiated as an independent project, designed to explore the beach experience in a minimalist and natural way, characterized by the simplicity and comfort of its pieces. Calomel combines classic and contemporary lines in all of its pieces.
Pamela founded CRUDA, a shoe brand that supports and promotes artisanal processes and responsible production practices. Each shoe design is innovative, using historical artisanal practices. The idea is that each shoe will have something special and unique. Each shoe Pamela produces is handmade from upcycled leather and wood.
CRUDA is not just about shoes; it’s about rising, about believing, about making the right decision with the right energy. CRUDA is intense, brave, understanding, and appreciative of differences.
Created in 2016 after several years of research and investigation, Pamela created CRUDA. A shoe brand that supports and promotes artisanal processes and responsible production practices.
Hispanic Heritage Month may only last a few weeks, but the impact of these small businesses is year-round. Whether you’re shopping local, sharing their stories, or simply spreading the love, every bit of support helps keep culture alive and thriving. So keep the celebration going — today and every day!
