We live in a world where a normal brand's main focal point is, above all else, profit. Money has become such a prominent driving force behind brand actions that our planet is suffering because of it. Environmental and sustainability concerns are slipping further and further down our agenda, but our planet can’t afford our neglection of these concerns.

The fashion industry is one of the most polluting and unsustainable industries in the world. With millions of tons of textile waste produced every year, skyrocketing levels of water and chemical use, the use of polluting microplastics, and rising carbon emissions, we are destroying our planet.

An Ode to American History Through Fashion

With Thanksgiving right around the corner, we can’t ignore the impact of Native American fashion on the fashion industry. With more voices in fashion advocating for cultural awareness and speaking against the appropriation of Indigenous and Native American culture, the wave of the rise in the number of designers coming from these tribes has led to a new revolution. On this note, Jejune Magazine has culminated a list of Native American designers to be on the lookout for!

Breaking Down Clothing Labels: Eco-Friendly Materials to Look For

The fashion industry accounts for 10% of global carbon emissions, which is expected to increase by 50% by 2030. With climate change impacts on the rise, more people are starting to shift toward a sustainable lifestyle.

Recent surveys have indicated that 75% of millennials consider sustainable practices when purchasing products and aim to align themselves with brands that share their environmental values. An additional one-third of consumers are willing to spend more on products if they’re eco-friendly.

Some fashion brands have started to recognize the demand for eco-friendliness. If you’re interested in buying eco-friendly clothing but do not know where to start, here is a breakdown of how to read labels for sustainable fabrics.