In an age when sustainability sells, it’s never been easier for companies to look eco-friendly — even when their actions tell a different story. From leafy logos to vague claims about being “natural” or “carbon neutral,” greenwashing has become a marketing art form that preys on consumers’ good intentions. But behind the buzzwords and recycled imagery, how can you tell what’s genuine and what’s just green gloss? Understanding the signs of greenwashing is the first step toward making choices that truly support the planet.

15 Eco-Friendly Beauty Brands to Add to Your Fall Routine

The fall equinox has come and gone, and Fall is officially here. A season defined by comfy sweaters, large scarves and chai tea lattes. We are just as excited as you are to welcome the comfy season, that is why we compiled a list of 15 eco-friendly beauty products that you will want to have in your beauty arsenal as the weather gets cooler. The list includes a variety of beauty tools, skincare and beauty products. Each product is made to have both you and the environment’s best interest in mind.

Going Back to School in (Responsible) Style

Back to school shopping can either be an exciting or not so exciting time for children. With the promise of school on the horizon, kids and parents alike are holding on to the last few days of summer. Get excited and check off your back to school list with Jejune’s guide for environmentally friendly fashion and school supplies!