In an age when sustainability sells, it’s never been easier for companies to look eco-friendly — even when their actions tell a different story. From leafy logos to vague claims about being “natural” or “carbon neutral,” greenwashing has become a marketing art form that preys on consumers’ good intentions. But behind the buzzwords and recycled imagery, how can you tell what’s genuine and what’s just green gloss? Understanding the signs of greenwashing is the first step toward making choices that truly support the planet.

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