We live in a world where a normal brand's main focal point is, above all else, profit. Money has become such a prominent driving force behind brand actions that our planet is suffering because of it. Environmental and sustainability concerns are slipping further and further down our agenda, but our planet can’t afford our neglection of these concerns.

The fashion industry is one of the most polluting and unsustainable industries in the world. With millions of tons of textile waste produced every year, skyrocketing levels of water and chemical use, the use of polluting microplastics, and rising carbon emissions, we are destroying our planet.

SZ Blockprints - Unveiling Timeless Beauty

Meet Sarah Zellweger, the founder of SZ Blockprints, who is restoring historic Indian block prints into printing circulation. These vibrant intricate designs are more than just clothing but history. Carrying forward the tradition of a fourth-generation, multigenerational block printing studio established by Kitty Rae, SZ Blockprints is introducing these exquisite designs to well-known retailers like J Crew. Read on to learn more about SZ Blockprints.

SWAC: Fashion, zIssue 52Chelsea ChanNovember 29, 2023fashionbrand, fashion sustainability, ecofriendly, prints, designersComment

Andrea Davis - Revolutionizing Fashion and Mental Health Advocacy with Style

Momentous Fashion's CEO, Andrea Davis, is introducing styles that celebrate and empower individuals' bodies. Her designs not only exude creativity and elegance but also carry symbolic messages of resilience, self-expression, and the beauty of embracing one's authentic self. While juggling her fashion business, Andrea takes on mental health by partnering with MTV. Through her unwavering dedication and creative expression, she has become an influential force, proving that true empowerment comes from embracing one's passions and utilizing them to make a difference. Read on to learn more about Andrea!

Fall-ing for Sustainability

With the onset of fall comes the beginning of our shopping hauls for something warmer. However, while scouring the stores, we might not be aware of where the fabric for our shoes and clothes are sourced from, and how they are produced. The current state of the world requires us to be more conscious while making purchases as every single one of our decisions has an impact on the environment. Jejune Magazine has put together a list of sustainable brands to shop from this fall!

HAQ-NI- Paving the Way for Reinvention

On this Juneteenth long weekend we celebrate, Haqikah and Naima Abdullah — trendsetters, sisters, and entrepreneurs. These sisters are paving the way for reinvention. HAQ-NI, based in New York City, is transforming the traditional and simpler options for hijabs into something luxurious, high-quality, and fashionable. These hijabs are reimagining traditional scarves and empowering Muslim women by providing them with unique and stylish hijabs that allows them to feel both beautiful and confident. Their impact does not end there, as sustainability is an important aspect of their business, and making long-lasting scarves is a top priority. They are changing the game in fashion, and we can't wait to see what they do next. Please read our exclusive interview below with co-founders Haqikah and Naima Abdullah to learn more about HAQ-NI.

Empowering Women With Bigger Chest Sizes and Body Positivity

Alice Kim, founder and CEO of PerfectDD, wants all women to feel empowered in her clothing. The brand’s story started with her. As a 32DD bra size, Alice could not find comfortable and chic clothes that fit her properly. Through research she learned that the average bra size in the U.S. is a 34DD and that over 20 million women in the U.S. fall into this demographic of D+. With this in mind she set out to create her brand, PerfectDD, to empower herself and others. The brand is also socially and environmentally responsible, garments utilize natural fibers, are made in in local, family-owned factories that pay fair wages, and are produced in small batches to reduce excess inventory. Additionally, the styles are timeless and can be a staple in your closet for years to come. Read more about Alice Kim, her sustainable fashion brand, and body positive fashion below!