Posts tagged fashion brand
Kazuki Workshop Is Heaven Made

Who doesn’t love a size inclusive gender neutral fashion brand?! Kazuki Workshop wants everyone who wears her clothing to feel like their authentic selves without all the drama. This New York City based brand does all its manufacturing in NYC as it tries to stay as sustainable as possible. Please read on to learn more about Kazuki, her Workshop, and her next fashion brand Wings of Color.

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Fall-ing for Sustainability

With the onset of fall comes the beginning of our shopping hauls for something warmer. However, while scouring the stores, we might not be aware of where the fabric for our shoes and clothes are sourced from, and how they are produced. The current state of the world requires us to be more conscious while making purchases as every single one of our decisions has an impact on the environment. Jejune Magazine has put together a list of sustainable brands to shop from this fall!

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Stripe & Stare - Adorably Saving The Planet In Comfort

Being a woman is hard, first we are expected to be a boss and a mom and anything else the world needs, but then we have to be stunning while we do it. Fashion, especially lingerie, has been notoriously designed by men to make women sexy and very uncomfortable. But what if I could tell you that we actually can have the best of both worlds (plus help the environment at the same time), and, spoiler, women made it happen! Meet Stripe & Stare! Stripe & Stare focuses on sustainable lounge and underwear that is not only comfortable, but it is super cute. They celebrate their knicker/bikini design, which personally is my go to cut (very flattering!), but also use an array of fun fabric designs like tie-dye and colorful patterns. If the knicker isn’t your jam, they offer all the rest of the typical cuts in many of the same patterns. If this hasn’t convinced you, let me tell you about how soft and sustainable these fabrics are..

First, Stripe & Stare was kind enough to send me some samples to try out, so I personally know the level of softness. Now, I am typically a cotton girl, but I can honestly tell you that the TENCEL (which is 100% sustainable and made from trees) is one of the softest fabrics I have ever touched. Not only are the colorful panties silky smooth and very cute, but I now officially live in their Lightweight Jogger. These pants are comfortable enough to sleep in, but can be dressed up if you want to take them out to the beach or a park. They also come with pockets, just saying.

Anyway, enough from me, Jejune was lucky enough to dive deeper with Co-Founder Katie Lopes. Please check out our exclusive interview below.

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Welcome Summer and Embrace Sustainability

It is everyone’s favorite and most popular season of the year — Summer! Enjoying the warm sunlight with an airy breeze grazing your skin softly or chilling in the outdoors with friends and lemonade in hand is most definitely something everyone has missed after almost two years of being homebound. As the environment is recovering after two years of stillness, why not continue this trend to make our Earth better by supporting some socially aware businesses? Jejune is more than excited to share with everyone a list of some lovely and stylish sustainable brands that we have put together to get you ready for the delightful warm season. Check them out below!

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MINIMALIST: New Approach to Sustainability

When you think about ethical fashion brands, the first thing that comes to mind is ethical practices and the use of sustainable materials. Minimalist takes it up a notch! The NYC-based designer and a proud mom of two children, Tamara Daydova, was motivated to build a purpose-driven sustainable fashion brand that rebels against the norm design and production processes. She founded the ethical luxury that adopted a circular business model, which aims to eliminate fashion’s landfill problem, as opposed to the take-make-waste linear production model practiced by most apparel companies these days. Definitely a wow factor! Besides designing for circularity, Minimalist really carries its name in that they keep the number of components in each garment as low as possible and only keep what is absolutely necessary to reduce environmental impact. Explore with Jejune how Minimalist contribute to the world of sustainability with their circular business model in our exclusive interview below.

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Fashinnovation - A Global Network for Sustainable Change in Fashion

While there is a lot to be said about the ethos of instant gratification when it comes to shopping for the latest trends, we are also living in a time when consumers also want to shop guilt-free and responsibly. Many people are on the search for brands that are fashionable, sustainable, ethical, and of great quality. Consumers want companies and brands that align with their values. The only problem —How do you find these brands? The process takes time, research, as well as a little more patience than adding something to your Amazon cart. Enter Fashinnovation. Founded by Jordana and Marcelo Guimaraes, Fashinnovation is a platform created to help consumers find the sustainable brands of the future. As a growing and global network, Fashinnovation is paving the way for making positive changes to the world of fashion and technology.

Beyond helping you shop more responsibly and create the guilt-free closet of your dreams, Fashinnovation is (as you probably guessed from its name) a platform for innovation. Fashion, like all other businesses, is experiencing an immediate and urgent demand for innovation in all business models. Jordana and Marcelo bring together community voices to challenge the industry to do better and to dream of future that is more viable, inclusive, and sustainable. Through panels, conferences, and content creation, Fashinnovation is able build a diverse community of like-minded individuals in intersecting industries, allowing for industry professionals and the public to see exciting new ideas and trends in innovating production and creating more transparent supply chains. Ready to join the conversation? We were too! In our exclusive interview with co-founder Jordana Guimaraes, she explains her goals for Fashinnovation, tells us all about new brands they are partnering with, and how to become a more responsible fashion consumer. Continue reading our interview with Jordana below!

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Important Conversations And Love Letters To NYC At NYFW 2020

In true NYC fashion, the program of NYFW told a story of adaptability, a sense of intentional change fueled by creators and storytellers that is beyond what is “on-trend.” Piece by piece and show by show, NYFW of September 2020 demonstrated the fashion industry’s potential to tell a powerful story through the collective modes of words, visuals, and action. What happened in this year’s digital programming is a reflection of several aspects of the beloved “City of Dreams” and how both individuals and communities are dreaming and enacting a better future through pertinent conversations and inspiring messages.

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Upcycling Fashion with REFASH

Behind the glitz and glamour of the fashion industry lies pollution, manmade greenhouse gas emissions and water waste. The fashion industry is one of the leading factors of climate change. The overwhelming pollution caused by fast fashion has affected various environments, but brands such as REFASH are putting their foot down and calling for change. REFASH is an online fashion brand that focuses on sustainable clothing. Their up-cycled pieces are changing the way consumers shop and they are ultimately working hard to reverse the negative effects of fast fashion. Read our exclusive interview with REFASH here.

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