We live in a world where a normal brand's main focal point is, above all else, profit. Money has become such a prominent driving force behind brand actions that our planet is suffering because of it. Environmental and sustainability concerns are slipping further and further down our agenda, but our planet can’t afford our neglection of these concerns.

The fashion industry is one of the most polluting and unsustainable industries in the world. With millions of tons of textile waste produced every year, skyrocketing levels of water and chemical use, the use of polluting microplastics, and rising carbon emissions, we are destroying our planet.

Sante Grace - The Brand Encouraging Ladies to be Lush and Luxurious

Tracy Christian, the creator of Sante Grace, decided to take fashion into her own hands. By creating an inclusive brand for the plus-size community she capitalized on the issues she saw in the fashion industry. Sante Grace is not only luxurious and comfortable, but it is sustainable with their packaging and materials. Keep reading to learn more about the inspiration behind the empowering brand and how Sante Grace came to be.

SWAC: Fashion, zIssue 52Elizabeth ShepherdNovember 7, 2023Sustainable Fashion, sustainable packaging, body positivity, #confidence, body image, recyled materials, inspirationComment