We live in a world where a normal brand's main focal point is, above all else, profit. Money has become such a prominent driving force behind brand actions that our planet is suffering because of it. Environmental and sustainability concerns are slipping further and further down our agenda, but our planet can’t afford our neglection of these concerns.

The fashion industry is one of the most polluting and unsustainable industries in the world. With millions of tons of textile waste produced every year, skyrocketing levels of water and chemical use, the use of polluting microplastics, and rising carbon emissions, we are destroying our planet.

Welcome Summer and Embrace Sustainability

It is everyone’s favorite and most popular season of the year — Summer! Enjoying the warm sunlight with an airy breeze grazing your skin softly or chilling in the outdoors with friends and lemonade in hand is most definitely something everyone has missed after almost two years of being homebound. As the environment is recovering after two years of stillness, why not continue this trend to make our Earth better by supporting some socially aware businesses? Jejune is more than excited to share with everyone a list of some lovely and stylish sustainable brands that we have put together to get you ready for the delightful warm season. Check them out below!

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Fashion Has To Face Its Future

Like many of the Fashion weeks, New York went entirely digital this season. Designers presented their collections and shows online through live and pre-recorded media. NYFW was centered around fashion’s global reach and responsibility, and every trend represented the future for brands and retailers. Designers and houses had to reflect on what is most important and find creative solutions to stay relevant without spending infinite amounts of money on traditional shows. This alone has helped the environment drastically.